Monday, September 21, 2009

Two Ethics Girls

Emma Watson
and
Bonnie Wright
are both ethics girls
Emma Watson and her Harry Potter co-star Bonnie Wright are involved in an entertaining tussle to establish who has the most impressive ethical credentials. After Bonnie, 18, aligned herself with Made-By, a sustainable fashion organisation renowned for its good work around the word, Emma, 19, has announced that she will be releasing a clothing collection in collaboration with the ethical fashion label People Tree. "I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," says Emma, who plays Hermione Granger in the Potter films. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices, but there aren't many options out there." The comments were not dissimilar to what Bonnie, who plays Ginny Weasley in the films, had to say when she became involved with Made-By earlier this year. "It is extremely important to me that the social and environmental issues associated with the production of fashion clothing are addressed," the actress said when she attended a Made-By event for Pure London at London Olympia. "I don't really try to present a style. I just wear what I like if it makes me feel good." The stand taken by Emma, who has in the past undertaken lucrative modelling work for luxury brands including Louis Vuitton, Dolce & Gabbana and Chanel, has, I am told, surprised her old friend Bonnie. In July, Emma admitted in an interview that while she had an interest in Fairtrade fashion, she said she felt that "the stuff's kind of ugly".